Comments for whobutaaron.com http://whobutaaron.com With that fresh new voice of opportunity, Who but Aaron? Fri, 23 Dec 2011 18:44:14 +0000 hourly 1 http://wordpress.com/ Comment on China by Zoe http://whobutaaron.com/2011/12/23/china/#comment-3740 Fri, 23 Dec 2011 18:44:14 +0000 http://whobutaaron.wordpress.com/?p=209#comment-3740 Aaron-sounds like an incredible trip. Your observations have inspired me to learn more about the Chinese market and the potential implications for global marketing. I agree with you that the huge size of China as well as growth, particularly of those 18-44, presents a significant opportunity for savvy marketers. Moreover, the increase in GDP per capita and growth of urban centers means that the Chinese have more money to spend and specific channels where global brands can expand stores and marketing efforts.
Also, historically first-mover advantage has played a disproportionate role in determining relative brand strength, which is likely why China HOJO began and has continued to excel. Also an example closer to home: Haagen-Daaz international is seen as way more premium than in the US.
Thanks again for sharing this.
ZS

]]> Comment on China by kuhu http://whobutaaron.com/2011/12/23/china/#comment-3725 Fri, 23 Dec 2011 14:24:34 +0000 http://whobutaaron.wordpress.com/?p=209#comment-3725 great post dude!

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